SugarPop
Rainbow Fruit Blast Cereal
food
Rainbow Fruit Blast Cereal
SugarPop
Match for you
18%
Ultra-processed cereal with 14g added sugar per serving and three artificial dyes flagged for kids.
Not recommended for you
EditQuick insights
What other shoppers see right now
3.7 / 5 · 1,136 reviews
4 stores within 3 mi
$2.99 at Trader Joe's
−9% scans · slowing
2,975 comments across forums
68% of buyers reorder within 30 days
Flags
Ingredients (8)
Nutrition (per serving)
120
Calories
14g
Sugar
1g
Fiber
1g
Protein
Better alternatives
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Find in store near you
In stock at 4 stores · best price $3.99
Why we flagged this
Every warning links to evidence.
Ultra-processed
Limited evidenceSingle source — treat as a watch-list item rather than a hard avoid.
Artificial dyes
Strong evidenceBacked by a U.S. regulator, an EU regulator, and an independent watchdog.
FDA Color Additive Status List
Government regulator·U.S. Food & Drug Administration·Updated Apr 2025
Red 40 (Allura Red AC) is a certified color additive; California schools restricted it in 2024.
EFSA Re-evaluation of Food Colours
Peer-reviewed science·European Food Safety Authority·Updated Mar 2024
EFSA panel review noted gaps in chronic exposure data for several azo dyes.
CSPI: Food Dyes — A Rainbow of Risks
Independent watchdog·Center for Science in the Public Interest·Updated 2024
Meta-review summarizing behavioral studies in children exposed to synthetic colorants.
High added sugar
Strong evidenceWHO and CSPI both publish daily added-sugar guidance for children.
CSPI: Food Dyes — A Rainbow of Risks
Independent watchdog·Center for Science in the Public Interest·Updated 2024
Meta-review summarizing behavioral studies in children exposed to synthetic colorants.
EFSA Re-evaluation of Food Colours
Peer-reviewed science·European Food Safety Authority·Updated Mar 2024
EFSA panel review noted gaps in chronic exposure data for several azo dyes.
Contains gluten
Limited evidenceSingle source — treat as a watch-list item rather than a hard avoid.
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From the community
Real discussions about this & similar items
Are Red 40 and Yellow 5 actually a problem for kids?
Pediatrician here — the 2021 CA OEHHA review found behavioral effects in sensitive children. Here's what I tell parents...
Cleaner cereals my picky 5-yo will actually eat
After 6 months of swaps, here's the shortlist that finally worked for our household.
Sugar in 'kids' cereals is wild — what do you actually buy?
Everything in the cereal aisle has 12g+ added sugar. Looking for under 5g recommendations.
Local shoppers on this brand
4.3★ across 2,180 reviews — top complaint is inconsistent batches.
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